TAPPP resources and insights
Featured TAPPP resources
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TAPPP and Vrio / DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region
TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time. DIRECTV Latin...Read more -
The Evolution of Digital Sports Betting
Since its legalization, sports gambling has found its way into American life. Today, wagering on sports is legal in 35...Read more
Resources from the TAPPP team
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TAPPP and Vrio / DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region
TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time. DIRECTV Latin... -
Read more
The Evolution of Digital Sports Betting
Since its legalization, sports gambling has found its way into American life. Today, wagering on sports is legal in 35... -
Read more
TAPPP and BetMGM provide flexible payment options to bettors
BetMGM, a leading sports betting and digital gaming operator, announced a partnership with TAPPP — a leader in flexible payment... -
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TAPPP and Major League Rugby simplify betting
In 2022, interactive sports betting company TAPPP signed a multi-year deal with Major League Rugby (MLR) to add free, on-screen... -
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TAPPP named to Fast Company’s Most Innovative Companies in Sports
Single-screen sports betting — the ability to make wagers on the same screen you’re using to watch the event you’re... -
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TAPPP Named on Business Insider’s Top 22 Sports Startups
In 2022, TAPPP was named to Business Insider’s list of the 22 Top Sports Startups. Tappp’s technology was selected because... -
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TAPPP raised $10M in Series B Funding
TAPPP, a New York-based technology company, participated in a $10 Million Series B funding round co-led by Accomplice and Verance...
Our clients are thriving — one TAPPP at a time.
Boost Customer Acquisition
In partnership with BetMGM, TAPPP designed a portfolio of transaction and payment products, giving customers simple and seamless ways to manage their accounts and wallet balances.
These products generate millions of daily impressions for BetMGM across thousands of physical and digital outlets, driving acquisitions, loyalty and retention.
Increase Engagement
TAPPP created a first-of-its-kind promotional program, allowing BetMGM to leverage its sports team partnerships to engage directly with football fans.
Promotional gift cards were delivered to season ticket holders of several teams and distributed in-stadium at the BetMGM Lounge during every Denver Broncos game. This introduced and established BetMGM as the home of dedicated sports fans.
Improving customer LTV with The Rugby Network
Major League Rugby partnered with TAPPP to offer single-screen interactivity experiences during live-match broadcasts on The Rugby Network. Viewer satisfaction levels soared as average participation rates crossed 30%. Average engagement also increased 20 minutes, helping to drive fan loyalty and long-term customer value.
Generate brand-consumer excitement at retail
TAPPP brought together two premier partners, Wesco and BetMGM, to ignite consumer excitement among Michigan sports fans with special co-branded promotional offers.
BetMGM card sales and total customers at Wesco increased 50% and 70% respectively vs. prior month and set a monthly sales record. New customers made up most of the lift in customer counts and each store location had an average of five unique content posts on social media channels.
