Featured success story

Generate brand-consumer excitement at retail

TAPPP brought together two premier partners, Wesco and BetMGM, to ignite consumer excitement among Michigan sports fans with special co-branded promotional offers.

Value — delivered.

  • The Goal

    Capture the excitement of the end of the 2023 football season, with co-branded messaging and a promotional offer that would dramatically increase monthly sales and new customer acquisition for both Wesco and BetMGM.

  • The TAPPP Solution

    TAPPP curated a retail experience with life size cutouts of Detroit Lions’ legend and BetMGM ambassador, Barry Sanders, stocked with BetMGM gift cards placed exclusively at Wesco stores across Michigan, and a social media campaign prompting fans to post selfies with Barry to win tickets to a Lions game.

  • The Results

    BetMGM card sales and total customers at Wesco increased 50% and 70% respectively vs prior month and set a monthly sales record. New customers made up most of the lift in customer counts and each store location had an average of five unique content posts on social media channels.

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