Generate brand-consumer excitement at retail
Value — delivered.
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The Goal
Capture the excitement of the end of the 2023 football season, with co-branded messaging and a promotional offer that would dramatically increase monthly sales and new customer acquisition for both Wesco and BetMGM.
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The TAPPP Solution
TAPPP curated a retail experience with life size cutouts of Detroit Lions’ legend and BetMGM ambassador, Barry Sanders, stocked with BetMGM gift cards placed exclusively at Wesco stores across Michigan, and a social media campaign prompting fans to post selfies with Barry to win tickets to a Lions game.
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The Results
BetMGM card sales and total customers at Wesco increased 50% and 70% respectively vs prior month and set a monthly sales record. New customers made up most of the lift in customer counts and each store location had an average of five unique content posts on social media channels.