Embed your business in interactive TV experiences customized to each individual viewer.
TAPPP creates value for video distributors and merchant partners
AI-powered event orchestration engineThe MicroApp Platform, powered by a cloud native Orchestration Engine, is algorithmically controlled to sense events and create compelling user interactions within each app. This enables our clients to offer interactive engagement across a variety of content with little to no production support.
The power of a microapp storeThe TAPPP MicroApp Platform provides a common standard for sharing identity, location, video context, payments and similar services across a suite of first- and third-party applications. Once enabled, the microapp architecture delivers the power of an App Store to a client’s distribution platform.
A patented approachOur patented approach integrates video content streaming services with real-time data delivery such as sportsbook odds. We operate across any type of programming and all video delivery formats.
The TAPPP transaction ledgerAll microapps rendered on the TAPPP MicroApp Platform are powered by a unified transaction ledger, which provides for a single clearing house for all stakeholders. This allows our clients to easily build an ecosystem of service providers without having the burden of settling with each merchant.
Improving LTV with an interactive solution
Major League Rugby partnered with TAPPP to offer on-screen contests, challenging fans with contextual quizzes during live-match broadcasts on The Rugby Network. The competition for prizes sent viewer satisfaction soaring, as average participation rates crossed 30% and average engagement increased by 20 minutes, driving long-term customer value.