Featured success story

Lift brand profile and new customer acquisitions

BetMGM partnered with TAPPP, leveraging its payment services platform to create new channels for sourcing customers and building brand awareness.

Value — delivered.

  • The Goal

    BetMGM wanted to raise its brand profile in key markets beyond its traditional media campaigns and substantially increase the flow of new customers (first-time depositors) for its online sports betting service.

  • The TAPPP Solution

    TAPPP designed a range of prepaid gift cards tailored to the unique attributes of an online sportsbook and secured distribution across tens of thousands of retail stores. Efforts also included bespoke in-store marketing and TAPPP’s innovative online store locator, card redemption and sales accounting services.

  • The Results

    BetMGM has become a leading prepaid gift card in the sportsbook category, supported by TAPPP’s payments products and services that have delivered millions of brand impressions at retail, exceeded all expectations for new customer generation, and driven annual sales growth of 2.5x in 2023.

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