Increase engagement and lift ROI
Value — delivered.
BetMGM was seeking to lift the return on its investments in sports team sponsorships by pursuing opportunities to engage directly with fans and deliver co-branded products with unique value to loyal team supporters.
The TAPPP Solution
TAPPP produced co-branded BetMGM gift cards with bonus betting credits mailed to New York Jets season ticketholders and distributed in the BetMGM Lounge of Empower Field at Denver Broncos home games. Seamless redemption of the bonus value required no financial commitment from fans.
The co-branded bonus card program reached 20,000 dedicated sports fans, generating an impressive response rate of 11%. Initiative became a highly successful vehicle for signing up new BetMGM customers, many of whom have become top-tier players within BetMGM’s online betting platform.