INTERACTIVE

GAMING PANEL

Single screen experience within a broadcaster environment that allows sports fans to place real-time bets and compete for prizes.

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HOW DOES THIS WORK?

WHAT’S IN IT FOR OUR PARTNERS?

SPORTSBOOKS

BRAND EXPOSURE & ENGAGEMENT

  • Graphical prompts during live programming
  • Branded real-time odds for bets on panel

NEW CUSTOMER ACQUISITION

  • Reach customers with interactive ads
  • Lower CAC with timely offers to new customers
  • Free to play offering in non-licensed states creates source for qualified leads

PLAYER EXPERIENCE

  • One-screen experience to drive bets
  • Flexibility to offer enhanced odds opportunities
  • Offer markets related to what the viewer is watching

RIGHTS HOLDERS

INCREASED ENGAGEMENT

  • Placing bets increases time spent watching broadcast
  • Single screen experience equates to more time spent watching

NEW CUSTOMER ACQUISITION

  • Add new subscribers/viewers due to the new offering
  • Opportunity to create new subscription services catered to bettors

INCREMENTAL REVENUE DRIVER

  • As users place bets, broadcasters earn revenue
  • Charge higher CPMs due to increased engagement
  • Creating entirely new in-game inventory