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Interactive services

Embed your business in interactive TV experiences customized to each individual viewer.

TAPPP’s MicroApp Platform provides video distributors with viewing enhancement apps that increase audience engagement and creates personalized commerce environments for merchant partners.
The TAPPP MicroApp Platform

Tailored Content.
Increased Engagement.
New Revenue Streams.

  • Contextual, Real-Time Sports Betting

    Curated betting odds are updated in real time as in-game action shifts, with each bet authenticated and confirmed on a single screen.

  • Contextual Commerce

    One click to purchase, interactive e-commerce offering products and services tied directly to the programming being watched.

  • Interactive Contests and Polling

    Increase viewer participation and engagement with skills-based contests, fantasy sports, quizzes, polls and surveys.

  • Interactive Advertising and Promotions

    Contextual product messaging links brands with on-screen content, while enabling real-time conversations with customers.

  • Contextual Information and Personalized Stats

    Curated information, including sports stats and programming background notes, tailored to viewer preferences and delivered on-demand.
  • Learn more about TAPPP’s MicroApp Platform.
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Value — delivered.

TAPPP creates value for video distributors and merchant partners

Tap into a wide range of new revenue sources through on-screen, contextual transactions
Boost customer acquisitions by offering dynamic ways for audiences and brands to interact with video programming
Leverage audience interactivity to refine brand messaging and increase consumer engagement.
Enhance customer loyalty and reduce churn through personalized content curation and branded messaging

Our technology

The TAPPP Microapp Platform provides a unified cloud native Platform-as-a-Service to video distributors, offering an array of interactive first- and third-party applications to deliver personalized viewing and contextual commerce experiences.

  • AI-powered event orchestration engine

    The MicroApp Platform, powered by a cloud native Orchestration Engine, is algorithmically controlled to sense events and create compelling user interactions within each app. This enables our clients to offer interactive engagement across a variety of content with little to no production support.

  • The power of a microapp store

    The TAPPP MicroApp Platform provides a common standard for sharing identity, location, video context, payments and similar services across a suite of first- and third-party applications. Once enabled, the microapp architecture delivers the power of an App Store to a client’s distribution platform.

  • A patented approach

    Our patented approach integrates video content streaming services with real-time data delivery such as sportsbook odds. We operate across any type of programming and all video delivery formats.

  • The TAPPP transaction ledger

    All microapps rendered on the TAPPP MicroApp Platform are powered by a unified transaction ledger, which provides for a single clearing house for all stakeholders. This allows our clients to easily build an ecosystem of service providers without having the burden of settling with each merchant.
Featured client success story

Our clients are thriving — one TAPPP at a time.

Improving LTV with an interactive solution

Major League Rugby partnered with TAPPP to offer on-screen contests, challenging fans with contextual quizzes during live-match broadcasts on The Rugby Network. The competition for prizes sent viewer satisfaction soaring, as average participation rates crossed 30% and average engagement increased by 20 minutes, driving long-term customer value.

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It’s time to transform transactions.

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Payment services

Expand entertainment interactivity with TAPPP’s payment solutions.

TAPPP’s comprehensive payment solutions enable engagement for viewers while driving sales, customer acquisition and retention.
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