TAPPP and Major League Rugby simplify betting

TAPPP partnered with Major League Rugby to enable betting via a single-screen experience controlled by a viewer’s remote.

Originally featured in Forbes and Sportico in 2022, Updated in December 2023

TAPPP and Major League Rugby simplify betting
January 05, 2024

In 2022, interactive sports betting company TAPPP signed a multi-year deal with Major League Rugby (MLR) to add free, on-screen prediction contests and real-money betting to The Rugby Network.

TAPPP’s platform is sportsbook-agnostic and confirms a viewer’s location in real-time to then show on-screen Major League Rugby wagers offered by sportsbooks in their state. Matches live-streamed on The Rugby Network uses pop-ups and the viewer’s remote control to enable navigation to predictions and bets — without the viewer leaving their screen during an MLR game.

“The partnership with TAPPP is the latest step in our commitment to increase our fan base and actively engage our U.S. fans ahead of the next Rugby World Cup,” MLR commissioner George Killebrew said in a statement. “TAPPP provides our league entirely new and innovative ways to enhance the fan experience during live matches.”

In addition to betting broadcast integrations, TAPPP makes pre-paid cards for streaming services and sportsbooks that are sold in retail stores. The company has sold prepaid cards at major retailers for the National Football League’s (NFL) Game Pass and Major League Baseball’s (MLB) Prepaid cards are available at retailers including Walmart and GameStop. BetMGM also partnered with TAPPP to sell betting gift cards.