In 2022, TAPPP was named to Business Insider’s list of the 22 Top Sports Startups. Tappp’s technology was selected because of its ability to enable bets to be placed on-screen during live sports broadcasts. The New York-based company debuted the experience during Major League Rugby (MLR) matches that stream on The Rugby Network, partnering with PlayUp to let viewers place authenticated bets.
TAPPP’s partnership was designed to boost Major League Rugby’s viewership and fan engagement. It also included a free-to-play game that tested live viewers’ knowledge of the sport. “In the era of Smart TVs, interactive overlays have become a hot topic,” founder and CEO Sandy Agarwal said in a press release. “Interactivity is great, but how about direct, in-game, on-screen transacting involving a product — where the price can change every second? This is single-screen sports betting, and this is what TAPPP’s platform has delivered.”
TAPPP told Business Insider that it’s working to bring this kind of technology to news and analysis shows, like sports podcasts and talk shows. According to the company, their total funding at the end of 2022 was $21 million. McPherron at Drive by DraftKings, which invested in TAPPP, highlighted the company’s innovations to Business Insider.