Featured in Forbes, Sport Techie, Sportico
April 25, 2022
Interactive sports betting company Tappp has signed a multi-year deal with Major League Rugby to add on-screen free prediction contests and real-money betting to The Rugby Network. Matches live-streamed on The Rugby Network will show pop-ups that let viewers navigate their remote control to make predictions and bets without leaving their screen during MLR games.
TAPPP’s platform is “sportsbook agnostic” and confirms a viewer’s location in real-time to then show on-screen Major League Rugby wagers offered by sportsbooks in their state. TAPPP has also announced a $10 million Series B funding round led by Accomplice, ADvantage and Verance Capital. Also investing in the round are Boston Celtics co-owner Stephen Pagliuca and Peter Tomozawa, a part-owner for both the Seattle Sounders and Vegas Golden Knights.
In addition to betting broadcast integrations, Tappp makes pre-paid cards for streaming services and sportsbooks that are sold in retail stores. The company has sold pre-paid cards for NFL Game Pass and MLB.TV at retailers such as Walmart and GameStop. BetMGM also partnered with TAPPP to sell betting gift cards.
“The partnership with TAPPP is the latest step in our commitment to increase the fan base and actively engage our US fans ahead of the next Rugby World Cup,” MLR commissioner George Killebrew said in a statement. “TAPPP provides our league entirely new and innovative ways to enhance the fan experience during live matches.”